Homepage Articles BUILDING YOUR BRAND PORTFOLIO AND HOW TO USE IT

BUILDING YOUR BRAND PORTFOLIO AND HOW TO USE IT

“A good brand portfolio is the key to getting clients”
If you want to create a good brand portfolio you have to cover some basic steps.Before doing anything, you need to put yourself in the client’s shoes first. What does that mean? You need to start thinking about what your client is expecting to see in your brand portfolio, and what kind of an impression you would like to make.Without putting your client's needs first, you can't make a brand portfolio that stands out from the competition. One of the trickiest parts of building your brand portfolio is to make it credible. The potential client who reads it doesn't really  know you. They have no idea about your previous clients or if you’re any good!This is why your style, format, genres, and what you enjoy doing need to be shown in your portfolio.The client needs to see your sense of style immediately when they open your brand portfolio so they can start to feel your creativity. “ Don’t think quantity, think quality “No one cares if you’ve been doing it for one year or twenty, if you’re good, you’re good.All you need is a one KICKASS video that will showcase your skills and expertise. Don’t show any content that lowers your standards / quality because quality means more in the portfolio than the quantity. If you need help or want to build a brand from scratch, my team and I can jump in! Book a  meeting with us, and we can support you with your digital makeover. https://calendly.com/r-leskovar/30min?month=2022-11
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